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Agency partner programme

White-label WordPress care, sold under your brand.

You win the work and you keep the client. We run the hosting, the updates, the monitoring and the support underneath it, and your clients only ever see your agency.

An Automattic for Agencies Pro Partner, caring for 250+ WordPress sites across Ireland and the UK.

AUTOMATTIC FOR AGENCIES
PRO PARTNER
WP CLOUD
INFRASTRUCTURE
ZERO DOWNTIME
MIGRATION
1-HOUR
CRITICAL RESPONSE
UP TO 20%
VOLUME DISCOUNT

What the partnership gives you

Everything you need to sell hosting and care without building the department

You already own the client relationship, and you already get the call when something breaks. This is the machinery underneath it, priced so there is margin in every site you bring across.

Recurring revenue on work you already win

  • Wholesale pricing from your very first site
  • Volume discounts from your fifth site, up to 20 percent off retail
  • You set the retail price and you keep the spread
  • Annual or monthly billing, whichever suits your book

A technical team without the payroll

  • Updates, backups, security monitoring and performance care
  • Escalation handled by engineers who know your portfolio
  • Your own agency site managed free for as long as we work together
  • Scale from three sites to three hundred without hiring

Answers for the questions that stall a pitch

  • A countersigned service level agreement at onboarding
  • A published support and escalation process you can send to a prospect
  • One hour response on critical issues with a four hour resolution target
  • 24/7 automated monitoring that escalates out of hours

Your brand on everything the client sees

  • Monthly reports and support replies carry your agency, not ours
  • Nothing in the WordPress admin or on the front end points back to us
  • We never contact your clients directly
  • White-label design and build capacity available when you need it

How a partnership runs

Three stages, and the first one costs you nothing but a list of domains.

Step 1

We migrate the sites

Send us the list of domains and we take it from there. Every move is staged and verified before anything goes live, and the whole process runs under your brand.

  • Free with any care plan
  • Zero downtime, backups from day one
Step 2

You bill your clients

You set the retail price and invoice the client. We invoice you at the wholesale rate, and the branded monthly report does the work of justifying the fee.

  • Up to 20% off retail at volume
  • Annual or monthly billing, your call
Step 3

We keep them running

Updates, backups, security monitoring and support, handled by our team under your name. You forward the ticket, we answer it, and your client sees your agency.

  • Countersigned SLA at onboarding
  • Monthly reporting across the portfolio

Onboarding

Moving the sites across

Migration is free with any care plan, and it runs to the same four stages whether you are moving one site or forty. Your client sees nothing happen.

01

You send the list

Domains and access, nothing else. No charge and no commitment at this point.

02

We build a staged copy

A full copy runs on WP Cloud while the live site carries on untouched.

03

You verify it

You get a staging URL and check it yourself. Nothing goes live until you are happy with it.

04

We cut over

DNS, SSL re-issue and email continuity checks, run outside business hours.

Typical time per site

48 hours

Downtime

None

Cost to you

Included

Full portfolio live

Two weeks

What you can promise a client

These are the response times written into the service level agreement, and they are the same on every plan. A countersigned copy is handed over at onboarding, so it can go straight into a pitch or a procurement pack.

Level What it covers Response Resolution target
L1 Critical Complete loss of service, security breach or confirmed data loss. The site is fully inaccessible. 1 hour 4 hours
L2 High Significant degradation affecting users or business operations. The site is live but key functionality is broken. 2 hours 8 hours
L3 Medium A minor issue on non-critical functionality. The site is operational but a component is misbehaving. 4 hours 24 hours
L4 Low General enquiries, upgrade requests and non-urgent configuration questions. 8 hours 48 hours

Response time is the initial acknowledgement. Resolution target is the aim to have the issue fixed or a workaround in place. Support runs Monday to Friday, 9am to 6pm Irish time, with phone support for critical issues, and anything logged outside those hours is acknowledged the next business day. Automated monitoring runs 24/7 and escalates critical issues at any hour.

Uptime target

99.9%

Max unplanned downtime

43 min/mo

Critical response

1 hour

Automated monitoring

24/7

Wholesale pricing

The more sites you move across, the less each one costs

Volume discounts apply automatically across your whole portfolio, so the price drops on every site you already have with us as soon as you cross a band. There is no joining fee, no minimum commitment and no annual contract to sign before you can test us.

Plan Retail Price Agency Price/Site Discount Best For
Essentials €720/year 1–4 sites: €720
5–9: €650
10–19: €610
20+: €575
Up to 20% Stable client sites that need to stay live, secure, and up to date. Updates, backups, monitoring, and monthly reporting included.
Premium Most Popular €2,400/year
(or €240/month)
1–4: €2,400/yr
5–9: €2,160/yr
10–19: €1,920/yr
Up to 20% Active client sites where you're charging a proper retainer. Staging, same-day fixes, priority support, and real-time backups included.
Custom Price on application Bespoke pricing based on portfolio size, site complexity, and support requirements – Agencies managing 20+ Premium sites or clients with complex requirements. Custom SLAs, dedicated account manager, and dev hours included. Schedule a call to scope.

All prices are per site, exclusive of VAT. Volume discounts apply automatically based on total sites hosted.

Typical agency margins: Most partners resell Essentials at €1,200–€1,500/year and Premium at €3,600–€5,000/year depending on the scope of their client retainer.
You keep the margin. We handle the infrastructure.

Margin calculator

Work out the margin on your own portfolio

Set the plan, the number of client sites and what you charge for them. The calculator applies the same volume discount you would actually pay, so the profit figure is the one you would bank.

If the number surprises you, that is usually because agencies price maintenance off what it costs them rather than off what it is worth to the client.

10
1100
€1,200
€360€6,000

Volume tier

10–19 sites

Discount

15% off retail

Price per site

€610/yr

20+ Premium sites? That's Custom territory.

At this scale we scope pricing around your actual portfolio: site complexity, support load and SLA requirements. Schedule a call and we'll build a package that works.

Your cost to HostLogic

€6,100

€610/site

You bill your clients

€12,000

€1,200/site

Annual profit

€5,900

Margin

49%

Monthly MRR

€492

The part most partner programmes leave out

Your clients stay yours, and leaving is a process rather than a fight

Handing your client list to a hosting company is a real commercial risk, and it is the reason most agencies never get past the first conversation. These three commitments are written into the partnership agreement itself.

No solicitation

We will never approach, solicit or market to any client you introduce to us, during our partnership or after it ends.

Referrals go back to you

If one of your clients contacts us directly, we refer them straight back to you, and we tell you it happened.

A clean exit

If the partnership ends we agree a handback period and run the handover as a structured sprint, the same way we run migrations in. There is no lock-in.

Infrastructure you can name

Built for WordPress, powered by WP Cloud

Every site we manage runs on WP Cloud, the enterprise hosting infrastructure built by Automattic, the team behind WordPress.com, and the same platform serving more than 10 million WordPress installs worldwide.

On top of that platform we run weekly optimisation, continuous monitoring and hands-on support, which is the part a plain reseller arrangement usually leaves with you.

Your client

Sees your brand

Opens the site, reads the monthly report, and emails you when something breaks.

Your agency

You

Owns the relationship, sets the retail price, sends the invoice.

HostLogic care

Us, under your name

Updates, backups, security monitoring, performance care and support.

  • 1-hour critical response
  • 4-hour resolution target
  • 24/7 monitoring

WP Cloud

Built by Automattic

Enterprise infrastructure from the team behind WordPress.com.

  • Auto-scaling
  • Global CDN
  • Real-time failover
  • SOC 2 datacenters
Each layer runs on the one below it. The two under your agency are ours, and neither of them ever carries our name.

The boundary

What we handle, and what stays with you

Worth setting out plainly, because it is the first thing an agency asks and the last thing most hosting companies write down.

Area Who does it What your client sees
Hosting and infrastructure HostLogic Your brand, nothing else
Updates, backups and security monitoring HostLogic A monthly report on your letterhead
Incident response and support replies HostLogic Your agency answering, inside the SLA
The client relationship and the retail price Your agency You, as they always have
Design, build and content Your agency, or us white label Your agency
Strategy and account management Your agency You

Agencies already working this way

Journey Creative

Deliver white-label client work through us.

White label

Ping Media Management

Refer clients to us directly and keep the relationship.

Referral

Both agencies are named here with their permission.

Is this a fit for your agency?

Partnerships work best when the shape of your portfolio matches the way we work, so here is the honest version of both sides.

You are a good fit if

  • You look after more than a handful of WordPress or WooCommerce sites
  • You want recurring revenue from clients you already serve
  • Maintenance is eating hours you would rather bill for design or strategy
  • Prospects have started asking you about uptime, security and SLAs
  • You want to grow the portfolio without adding technical headcount

You are probably not a fit if

  • You want an affiliate link rather than a service you resell
  • You look after one site and have no plans to add more
  • Your clients need bespoke server access or a stack we do not manage
  • You would rather keep the technical work in house, which is a perfectly good answer

Apply to partner

Scope your partnership

Tell us about your agency and the shape of your portfolio, and we will come back with pricing and a migration plan that fits it.

  • No obligation and no joining feeThere is nothing to sign before we scope it, and nothing of yours gets scanned or touched until you say so.
  • A reply within one business dayYou get pricing against your actual portfolio, not a brochure rate.
  • Start with one sitePut a single client on Essentials and move the rest once you have seen how it is handled.

We come back within one business day.

Name(Required)

Frequently asked questions

What are white-label WordPress care plans for agencies?

White-label care plans let you sell fully managed WordPress hosting and maintenance under your own brand while we handle the technical work in the background. Your clients see your agency on every report, email and invoice. We never appear. You set your retail price, we charge you a wholesale rate, and you keep the margin as recurring revenue without hiring a sysadmin or running your own support rota.

Is there a cost to join, and is there a minimum number of sites?

There is no joining fee, no annual commitment and no minimum portfolio size. You can start with a single client site on Essentials and add the rest once you have seen how we handle it, and we manage your own agency site free of charge for as long as we work together. Volume discounts begin automatically at your fifth site.

How much do WordPress care plans for agencies cost?

Agency pricing starts at €575 per site per year on Essentials and €1,920 per site per year on Premium at volume, with discounts applying automatically from your fifth site. Most partners resell Essentials at €1,200 to €1,500 a year and Premium at €3,600 to €5,000 a year, which works out at roughly 50 to 80 percent margin on every site. Custom pricing covers portfolios of 20 or more Premium sites and anything with non-standard SLA requirements.

Do my clients know HostLogic is involved?

No, unless you choose to tell them. Monthly reports, uptime notifications, support replies and the from-address on every communication carry your agency’s branding. Our staff never contact your clients directly, and there is nothing in the WordPress admin or on the front end that points back to us. You stay the single point of contact and the expert in the room, and we stay invisible.

What is included in the agency WordPress care plan?

Every plan runs on WP Cloud infrastructure with daily off-site backups, 24/7 uptime monitoring, WordPress core and plugin updates on a schedule, malware scanning, an SSL certificate and a global CDN. Essentials covers the keep-it-alive work. Premium adds staging-tested updates, real-time backups, priority support and branded monthly performance reports you can forward straight to your client. Custom plans bundle dedicated development hours and an account manager.

Can I migrate existing client sites to HostLogic?

Yes, and migration is included free of charge for every site you bring across, regardless of where it is hosted today: SiteGround, Kinsta, WP Engine, cPanel, GoDaddy, a random VPS, whatever it happens to be. We handle DNS, SSL re-issue and email continuity checks, and we run the cutover outside business hours so your clients see zero downtime. Most agencies are fully onboarded within two weeks of signing the partnership agreement.

What happens if a client site goes down?

Our monitoring picks up downtime within 60 seconds and our team is alerted before your client notices. For most incidents, such as a plugin conflict after an update, a misbehaving theme or a runaway process, the site is restored before you would even get the email. If a client does report an issue first, you forward it to us and we respond inside the SLA on your plan, with critical issues getting a one hour response on every plan and Premium and Custom getting priority placement on lower-severity tickets. All communication back to the client goes through you, on your letterhead.

What happens if we want to end the partnership?

We agree a handback period with you and run the handover as a structured sprint, the same way we run migrations in. You get the sites, the backups and the documentation, and there is no lock-in clause holding the portfolio in place. The non-solicitation commitment continues to apply after the partnership ends, so your clients remain yours either way.

Do you offer white-label WordPress maintenance for agencies?

Yes, that is exactly what our agency plans are. HostLogic care plans are white-label WordPress maintenance for agencies, covering core, plugin and theme updates, security monitoring, backups, uptime checks and performance care, all delivered under your brand. Your clients deal with you and we do the work. See the pricing tiers above, or apply to partner and we will scope it with you.