You built a book of WordPress clients. It pays reliably. It also never stops, and somewhere along the way the maintenance became the job rather than the thing that funded the job.
We buy books like that. This page explains exactly how, so you can decide whether it is worth a conversation before you spend one.
Who this is for
Founders running a WordPress care or maintenance book, usually 30 to 150 clients, in Ireland, the UK or English-speaking Europe. Typically a one to three person operation. Usually someone approaching retirement, pivoting to something else, or simply tired of the service load.
You may not be a fit. If custom development is your core service, this is not a care book and we are the wrong buyer. If a single client is more than 40% of your revenue, the concentration makes it hard for either of us. If your book is churning heavily, we would be buying a problem rather than a business, and you would be better fixing it than selling it.
What we buy, and what we leave alone
We buy the client book. The contracts and the relationships.
We do not buy your limited company. It stays yours, alive, for whatever you want to do next. That means:
- No share purchase, so no inherited liabilities and no historical tax exposure coming with it
- No employees transfer, so no TUPE process to run
- We do not take your brand or your trading name
- Your accountant deals with one asset sale rather than a company disposal
This is deliberate. It keeps the legal work small on both sides, and it means a deal can close in weeks rather than months.
The structure
One year of net profit upfront, plus 20% of the revenue from retained clients for 24 months.
Two things worth understanding about that second part.
It is on retained clients. If a client leaves, that revenue drops out. We are not asking you to guarantee anything, and we are not going to argue with you about a client who was always going to go. But it does mean that if the book is good, you keep being paid for building it.
And it means our interests point the same way. We do not benefit from losing your clients. Neither do you.
On the upfront figure: net profit gets normalised before anyone multiplies it. Most owner-run books carry an owner salary, a car, pension contributions, sometimes family on payroll. We agree the add-backs in writing before a number is named, so nobody is negotiating against a figure that was never real.
What we ask of you afterwards
180 days, light touch.
Two things. Introduce us properly to your clients, especially the top handful, and co-sign the email that tells them what is happening. And walk us through how the book was actually run: the hosting accounts, the quirks, the client who always rings on a Friday.
It is not a second job and it is not full time. It is async, and it is finite. After 180 days you are out.
We ask for it because it is the single biggest factor in whether your clients stay, and your clients staying is what you are paid on.
What happens to your clients
This is usually the real question, so here is the honest answer.
Nothing happens quickly. We do not migrate everyone the week after close. We start by talking to them, and where it helps we run a free audit of their site, so the first thing they get from us is something useful rather than a change of supplier.
When we do move a site it goes onto WP Cloud, the infrastructure Automattic built for WordPress.com. Most sites move inside 48 hours with zero downtime.
Ongoing, every plan gets a one hour response on critical issues, meaning the site is down, there is a security breach, or payments are affected, with a four hour resolution target. Lower severity work runs to a two, four or eight hour response window depending on how serious it is.
We currently look after more than 300 WordPress sites.
Has this worked before
Once, properly. We would rather tell you about the one real example than imply there have been many.
In August 2024 we acquired Journey Creative WordPress care portfolio. 78 sites moved across. Twenty one months later we had six non-renewals, so 92.3% retention on that acquired book.
The founder sold because the service load had stopped being worth it. They kept their agency for other work and handed over the care obligations.
What a first conversation looks like
Thirty minutes. You talk, mostly.
We want to understand what you built, what got tiring, and what you actually want to happen to the clients. We will walk you through the structure properly in the first fifteen minutes rather than saving it for a second call, because your time is worth more than a drip feed.
You will not be pushed for a decision on that call. If it is not a fit, we will say so, and you will have lost half an hour.
Email Jack directly: jack@weblogic.ie